Following is a list of some of the books that have had the biggest impact upon my thinking regarding business. I have had countless hours of discussion and reflection on these books with Orrin Woodward, Tim Marks, and others. I hope these books will spark as much interest and discussion for you and your friends as they did for me and mine. Here they are (in no particular order):
1. E Myth, Michael E. Gerber
2. The World is Flat, Thomas L. Friedman
3. Good to Great, Jim Collins
4. The Wal-Mart Effect, Charles Fishman
5. McDonald’s: Behind the Arches, John F. Love
6. it’s not the BIG that eat the SMALL . . . it’s the FAST that eat the SLOW, Jennings and Haughton
7. The Change Makers, Maury Klein
8. NUTS!, Freiberg and Freiberg
9. New Rules for the New Economy, Kevin Kelly
10. Driving Digital, McDowell and Simon
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